I beg to disagree.
For only $110 the prospectively raptured Christian buys 10 years of reasonable assurance his or her beloved pets will remain cared for should the rapture occur within the next decade — a distinct possibility given our arugula-eating, NPR-listening, gay marriaging, abortionist Antichrist president who was born in Africa is only one year into his first term.
The company gets a non-refundable upfront $110 premium with zero possibility ever having to meet their obligation.
That's not a scam. It's genius. It's a workable contractual agreement where everybody gets exactly what they want. It's capitalism.